Muehltal, February, 16, 2009

Customer loyalty and Mobile Payment Hand in Hand: REA Card and REA Mobile at the EuroCIS

REA Card, jointly with its sister company REA Mobile , was represented at the EuroCIS in Düsseldorf, Europe's leading trade fair for IT and security in trade. Among the most important topics of the fair were the various payment processes at the Point of Sale which have experienced a rapid further development in the past years.

With the new terminal generation REA T3 and the mobile added value solution "rea-dy" REA Card and REA Mobile were well positioned at the EuroCIS. Apart from the reliable implementation of TA 7.0 the technologies for contactless payment (for instance by mobile telephone) and the cross marketing approaches and innovative solutions aiming at customer loyalty were at the top of the list of the specialist discussion in which REA Card and REA Mobile actively participated with their forward-looking developments.

Thursday, 12th February was dedicated to the Austrian neighbours at REA. The visit of marketing and system partners of REA Card from Austria was used to introduce current technological developments of REA CARD and REA Mobile to the Austrian colleagues.

Seen overall the fair participation was very positive for REA. Visitors from the sectors trade and commercial and technical network operations showed great interest in the forward-looking concepts ""rea-dy" and REA T3 and the feedback on the new fair concept of REAS was consistently positive. Valuable impulses were received by REA from the many competent and specialist discussions, these will surely be followed by further discussions with potential partners.

back