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Muehltal, Oktober, 31, 2008 Study of Customer Satisfaction delivers a Positive Overall Judgement The pursuit of a continued high quality standard and the organisation of long-term, healthy customer relations are among the most significant company principles of REA Card. In a complex study made this year on customer satisfaction REA Card checked to which extent their own demand on quality and service already fulfilled the demand of their customers.
97 per cent satisfied customers
Over 500 customer opinions were evaluated for the study. They were collected throughout Germany in the period from April to August 2008. The customers were asked about their opinion and judgement of the products and services of REA Card. Particularly the technical hotline as the most important interface between our customers and our staff was given great attention. The results of the survey revealed a very pleasing picture: 97 per cent of those questioned passed an overall positive judgement on REA Card and proved to be satisfied with the quality and reliability of our products and services.
Friendliness and Competence
It is particularly the continued further education of our staff that the customers seem to appreciate: 96 per cent of those questioned judged their partner at the other end in the telephone service to be competent or even very competent. In the case of 93 percent of the calls our staff in the telephone service sector was able to find a satisfactory solution in the course of the telephone call. In only 7 per cent of the cases further steps, such as the deployment of a technician to the respective site, were necessary to support the customer in overcoming technical difficulties. Not less than 98 per cent of the customers were satisfied with the friendliness of our staff.
New Targets for the Future The results of the study make it clear that our perseverance to meet our own demands is showing positive results. Nevertheless, this does not mean that REA Card will sit back and take a rest. The varying feedback received from our customers also serves as a pointer to highlight where further improvements are possible. We consider them a stepping stone for the future on the way to putting our ideas of high-quality products and a first class customer service into action. |
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